Sky AdSmart Video Services
Welcome to a new platform for targeted advertising: Sky AdSmart.
A revolutionary shift in the field of TV advertising, Sky AdSmart tailors the adverts that viewers see based on their profile and location. This innovative platform enables businesses to leverage the power of TV advertising in a more precise and cost-effective way than ever before.
Sky AdSmart combines the laser-targeted accuracy of online advertising with the traditional television commercial and all at prices that have never been so low before. Not only has the gateway to TV advertising opened to everyone, but the audience will also be part of your target demographic.
As one of Sky’s preferred providers for their AdSmart service, Trend Visuals are proud to bring our expertise in commercial video production and branded video content to your business. Together, we’ll get your business seen on the Sky AdSmart platform, regardless of its size, with a compelling, professional advert that delivers results.
Sky AdSmart Explained
Sky AdSmart represents the future of advertising, a realm where precise targeting is not just a possibility, but the norm. The platform revolves around delivering the right message to the right audience at the exact right time, offering a level of accuracy in ad targeting previously unattainable in traditional TV advertising.
By leveraging advanced data analytics and proprietary technology, Sky AdSmart empowers all businesses to target their advertisements to specific audiences based on several factors. These include geographical location, lifestyle and viewing habits, ensuring maximum engagement and effectiveness for each ad campaign.
At Trend Visuals, we’ve built our AdSmart commercial video production services around this groundbreaking approach. We offer top-notch product video production services meticulously tailored to Sky AdSmart’s unique platform. Our experienced team understands how to create compelling branded video content that leverages Sky AdSmart’s precision, helping businesses to make a meaningful and lasting connection with their target audience. Through our commercial video production expertise, we enable businesses to fully capitalise on the opportunities Sky AdSmart provides, enhancing their visibility and impact in today’s hyper-competitive marketplace.
How Can We Help Your Business?
At Trend, we don’t just create videos; we create stories that will resonate with your audience, amplify your brand message and drive measurable results. Our comprehensive approach to Sky AdSmart video production ensures that your business gets the most out of this innovative platform.
As dedicated professionals in the field, we pride ourselves on our expertise and capabilities in creating impactful TV adverts suitable for the Sky AdSmart platform. Here are just six reasons why businesses love coming to Trend for their commercial video production.
Discovering Your Story
As your video production partners, we delve deep into your business, taking time to understand your brand, your audience and your objectives. This process allows us to craft a narrative that authentically aligns with your company’s ethos, ensuring videos that speak to your target audience.
Crafting the Narrative
Armed with insights about your brand, our team of seasoned creatives breathe life into your vision. We blend our expertise in commercial video production with the strategic targeting capabilities of Sky AdSmart to design bespoke video content that not only captivates – but converts.
Seamless Pre-Production
Once the narrative is agreed upon, we organise every detail of the video production. From finalising scripts and storyboards to coordinating schedules and locations, we leave nothing to chance. We work closely with you throughout, ensuring a finished video that aligns with your vision and goals.
Exceptional Production
With your story ready to be told, our experienced professionals swing into action, capturing stunning footage using cutting-edge equipment on location or in our studio, available for hire. Whether it’s a live-action or an animated advert, we are committed to creating high-quality video content that stands out in the saturated media landscape.
Polishing with Post-Production
Post-production is where the magic happens. Our specialists skillfully edit and fine-tune your advert, adding layers of depth and polish. With colour grading, voice-over and music integration, your video is transformed into a compelling visual story, ready to connect with audiences on Sky AdSmart.
Adaptable Video Versions
We craft multiple versions of your video. Whether it’s tailoring specifics for AdSmart targeting or optimising formats for different platforms like social media, we ensure your video content is adaptable, maximising impact. With us, your video content is not just produced; it’s future-proofed.
Our Adverts
At Trend Visuals, we’ve had the pleasure of working with numerous businesses to create impactful Sky AdSmart campaigns. Here are some of our recent partnerships.
Abbey Appliances
Our partnership with Abbey Appliances is a testament to the power of Sky AdSmart advertising. Having previously collaborated on website video and photography content, we were thrilled to help them step into the world of TV advertising. We created an impactful 30-second advert using existing footage, delivering an effective message ready for the post-Christmas period. The campaign resulted in increased footfall and reached over 50,000 targeted customers within the first month. Owing to the success of this initiative, Abbey Appliances has commissioned another advert set to launch later this year.
Start Your Sky AdSmart Journey with Trend Visuals
In the dynamic world of business, capturing your audience’s attention requires innovative thinking and action. Sky AdSmart has revolutionised the TV advertising space, offering targeted airtime like never before. To harness the full potential of this platform, you need a partner with the expertise, creativity and understanding of both the platform and your business needs. That’s where Trend Visuals comes in.
We’re more than just a video production company; we’re storytellers, brand ambassadors and problem-solvers. Our expertise in branded video content and commercial video production, coupled with our knowledge of Sky AdSmart’s capabilities, allows us to create compelling narratives that connect with your audience on a personal level.
Harness the power of Sky AdSmart and let Trend Visuals help you craft your brand’s story today. We invite you to reach out to our team by phone (01386 577 444) or email (connect@trendvisuals.com), or simply fill out the contact form below to start the conversation. Let’s explore how we can help your business thrive in the Sky AdSmart universe.
Sky AdSmart | Frequently Asked Questions
Yes – 84 of the top 100 advertisers use AdSmart according to Sky’s latest figures, which includes all the top 10 advertisers.
Viewers will not be aware they are being targeted with an AdSmart advert, or that they are seeing a different advert to other households.
The recommended length of an advert is 30 seconds.
In the UK, 9.3 million homes are available for targeted advertising with AdSmart. That’s 33% of all UK homes!
Advertisers receive weekly reports that detail how their campaign is delivering, including the number of households that were reached and the total number of advert impressions served.
AdSmart adverts appear on more than 120 channels across the entire Sky network, including Sky Sports, Sky Cinema, Sky Entertainment and partner channels such as Channel 5. The service also includes various channels on the Virgin Media platform.
AdSmart from Sky utilises a data-driven approach to target specific audiences. It begins by leveraging Sky’s first-party data, which includes information about its subscribers’ viewing habits, demographics and more. This data is then matched with information from third-party data providers, which can offer additional insights such as lifestyle preferences, purchasing habits and other relevant details. This process allows advertisers to precisely target their ideal audience, ensuring their advert is seen by viewers who are most likely to be interested in their product or service.
Our Other Services
In addition to our specialised Sky AdSmart video services, Trend Visuals offers a range of professional visual content creation services designed to enhance your brand’s presence and reach.
- Corporate Video Production: Engage your audience, share your story and build your brand with our high-quality corporate video production services. From concept to completion, we create captivating visual narratives that resonate with your audience.
- Photography: Our professional photography services capture your brand’s essence, creating images that speak volumes. Whether for product showcases, corporate events or brand storytelling, our team creates eye-catching visuals that communicate your message.
- Drone Filming: Elevate your brand literally and figuratively with our state-of-the-art drone filming services. Offering a unique perspective, our drone footage can add depth, intrigue and a touch of cinematic quality to your visual content.
As we continue to expand our services, we remain committed to delivering top-notch quality, creativity and customer service in every project we undertake. Get in touch with us to explore how our services can help elevate your brand.
consummate professionals with the creativity and talent to really capture and enliven your brand
My firm, mfg Solicitors LLP, engaged Trend to produce a suite of videos for the firm. These included a promotional firm overview encapsulating our brand, what we do and our culture; a buzzy “what its like to work at mfg” video for recruitment purposes; an internal presentation; and various informative “talking heads” videos. Trend instantly got what we were trying to achieve in every respect; and were able to offer fantastic advice on how to translate our ideas to video. We would thoroughly recommend them – go see what they can do for you!
CLARE LANG – MFG SOLICITORS
exceeded my expectations
Trend spent a day filming onsite with us, creating a number of clips and longer pieces on a recent historical discovery. The team exceeded my expectations throughout the engagement. The finished work is as good as anything I have seen, the team were professional, responsive and fun to work with. And excellent value for money. I wouldn’t hesitate to recommend Trend Visuals and will undoubtedly use them again.
LINDSAY ARMSTRONG
worth the investment
We decided to instruct Trend Visuals to do a promotional video for our exterior cleaning company. From start to finish they have been professional, easy to work with and accommodating. Nothing was an issue and they understood our brand and company ethos.
They have created a seamless video and some smaller clips for use on social media for us. Great value for money and well worth the investment. If you’re wanting to expand and promote your business 100% give Trend a call.
EMMA TAYLOR – CANNINS
exactly what we wanted
From start to finish George from Trend acted in a professional and friendly manner. He was great when filming and captured the children’s excitement and the atmosphere was relaxed throughout filming, with good communication and instructions.
We got exactly what we wanted – a promotional video to showcase our business for a reasonable price and we are looking forward to working with them again.
KAZ & ANNIE
calm, professional, focused
I never write testimonials or reviews but am delighted to do so in this case. I spent the day with the team from Trend Visuals yesterday and my expectations were exceeded beyond measure. They are a young team but each one was calm, professional, focused and clearly extremely good at his job.
However, it was the way they worked seamlessly as a team that made them so good to work with, as well as their responsiveness to the job at hand, to the historian and author they were filming and to me as the client. I would have no hesitation in recommending them for any type of filming work and I will have no hesitation in asking them back.
LINDSEY ARMSTRONG – SHAKESPEARE SCHOOLROOM AND GUILDHALL
