Key considerations for your video marketing strategy
As you begin your video marketing plan, here are three main considerations you can make at the outset of the project.
What do you want your video marketing project to achieve?
Before embarking on any video marketing strategy, it’s crucial to determine your objectives, as clearly defining project goals and what you are hoping to achieve with your first video will help shape the entire production process and better allow for the effective allocation of your budget. Whether you are aiming to increase brand awareness, drive traffic to your website or generate leads, understanding your desired outcome will be vital in guiding your subsequent decisions.
Who needs to be involved?
Video production involves a team effort with your employees and the external professionals who will create your video. Identify the key players within your organisation who will contribute to the project, such as those on your marketing and creative teams, and any specific product experts. Bear in mind that the time of any employees working on your video marketing may have an impact on your budget.
This is a good point to engage a video content marketing agency like Trend. We are very experienced with video production, as you can see with examples of our work. We can bring our expertise to the table regarding storyboarding, filming, editing and post-production requirements, and this is vital for budgeting. Finding a video marketing company that understands your vision, aligns with your brand identity and possesses the necessary skills and experience is vital for achieving the results you desire.
Where will your video be made?
Choosing the location for video production is another important consideration. Depending on the nature of your business, your goals and your budget, there are various options open to you regarding location. We do most of our filming on clients’ premises, such as in their offices and around their buildings, but we can also provide studio space if needed. Each option has different budget implications, so it’s essential to assess your requirements and determine the most suitable environment for your video marketing production.
Consider whether you need actors or voice-over artists too. Hiring professional actors can enhance the quality of your video, but will also impact the overall budget. Alternatively, you may choose to have employees or customers participate, which can save costs while adding authenticity. Help with locations and talent are all things the experienced team at Trend will happily assist you with.