Video content is great for educating and building trust with your audience
A study by Statista showed that in 2021, 31% of people want to watch how-to/tutorial videos, while 29% would like to watch education videos. Correlating with the point above, video content which educates the viewer will keep them on your website for longer and will help build trust with your brand.
A great example of educational videos is client testimonials (see example here) – These are a powerful way to visually show potential clients how you’ve helped businesses in the past, while showing how you can also help them solve a problem they may have. A strong storyline here is key to keeping potential clients engaged with you content.