Podcasting has taken the world of content by storm, becoming the cornerstone of many successful marketing strategies and becoming a ‘must-have’ element for brand engagement across the world. According to recent statistics, there are over 1.5 million podcasts available online, with over 34 million episodes – a number that is growing by the minute. With such impressive figures, it’s easy to understand why businesses are turning to this easy-going, accessible medium, and why podcast studios are now so popular.
A Very Brief History of Podcasting
The word ‘podcast’ was first coined in 2004 as a combination of ‘iPod’ and ‘broadcasting’. The podcasting process was developed by early internet radio broadcasters in the late 1990s, but it was in 2004 that podcasts became accessible to a wider audience thanks to the development of software like RSS (Really Simple Syndication), which allowed the automatic download of new podcast episodes directly to personal devices.
Over the past two decades, podcasting has grown from a niche hobby for tech enthusiasts to a mainstream medium consumed by millions worldwide. The trend has been accelerated by increased access to mobile devices, higher internet speeds and the rise of podcasting platforms like Apple Podcasts and Spotify. Today, it’s not uncommon for businesses, celebrities, and individuals to have their own podcasts, contributing to the medium’s rich and diverse content. It may sound cliché, but there really is a podcast for everyone.