4 reasons why video content is essential for any company’s marketing plan


Since the inception of YouTube in 2005 and all the other social channels that followed, the use of video production has been on the rapid rise. Fast forward to 2022 and audiences are spending an average of 19 hours a week watching videos online. These figures show that the use of video marketing for businesses is impossible to ignore. Here’s 4 main reasons why:

1. Video content improves SEO rankings

Search engine optimization (SEO) is what you do to grow your visibility on search engine results pages. In a noisy digital world, a company’s SEO is vital to become a recognised brand online.

One important metric of SEO ranking is how long users spend on your page or website. With lots of video content embedded, it will more than likely keep users there for longer. A study from Wistia showed that users spend over twice as long on a page with video than without. This shows that high quality content is absolutely key and using a reputable video production company for your video marketing is well worth the investment in keeping people engaged on your website for longer. .

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Video content is great for educating and building trust with your audience

A study by Statista showed that in 2021, 31% of people want to watch how-to/tutorial videos, while 29% would like to watch education videos. Correlating with the point above, video content which educates the viewer will keep them on your website for longer and will help  build trust with your brand.

A great example of educational videos is client testimonials (see example here) – These are a powerful way to visually show potential clients how you’ve helped businesses in the past, while showing how you can also help them solve a problem they may have. A strong storyline here is key to keeping potential clients engaged with you content.

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Video has a great return on investment

Using a reputable video production company to produce video content generally can have a great return on investment if used correctly. 83% of WYZOwl survey respondents say video gives them a good return on investment. They key to raping the rewards of a positive ROI is quality and relevant content. If you explain your product or service well, potential clients are more likely to believe in what you are selling.  

Video content appeals to mobile users

The correlation between video content and mobile is easy to see. A huge 90% of consumers watch video on their mobile, and with the rise in smartphones rapidly growing year on year, marketers not using video in their strategy are missing a huge proportion of potential customers.

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