The Video Production Process Explained


In our ever-more connected digital world, video marketing has emerged as a powerful and essential tool and is simply one of the most effective ways to engage with target audiences. Customers and clients increasingly expect to be able to see what’s on offer rather than simply reading about it. With the increasing popularity of online platforms and the rise of social media, videos are now a vital component of every marketing strategy.

That’s where Trend comes in. Whether you’re taking your first tentative steps into the world of video marketing or have a good idea of how it works and what you want, one fact remains – the production of your video needs to be world-class. It is after all a reflection and representation of your business and may be the first and only part of your marketing that some of your prospective customers encounter.

In this blog, the video production experts at Trend share the five steps that go into making high-quality marketing videos. We will delve into each step involved in video production, providing valuable insights for businesses looking to introduce and maximise their use of this dynamic medium.

man filming video footage blurred out

The Five Stages of the Video Production Process

Broadly speaking, the video production process can be broken down into five steps: planning and development, pre-production, production, post-production and optimisation. Let’s look at how each step contributes to your finished videos.

Video Planning and Development

At this point, we’re all ears. We gather valuable information from you to understand the aims of your video marketing project and help develop ideas to maximise output. This can include defining your objectives, target audience and key messages, as well as researching your target market, identifying your competitors and determining the most effective video style and format. This phase also involves creating a production timeline, securing necessary resources and allocating the budget for the project. We will then have a follow-up meeting to agree on the best way to move forward with the project.

Video Pre-Production

Now we have the idea and vision locked in, we spend time making the project happen. We organise any required locations, cast members and props, and select the best equipment and lighting for the job. We will create a full schedule for the day(s) of filming, so all parties are on the same page.

During this stage we also work together to refine concepts and ideas, creating a detailed script, if necessary, that outlines the video’s narrative structure, dialogue and visual elements. Storyboarding helps visualise the shots and sequence of scenes, ensuring a cohesive and engaging story. Pre-production can also include casting, location scouting and securing any permits needed.

Video Production

This is where your vision comes to life. Whether it’s on location or in our studio, this is an exciting time of the project as our crew puts the planning into action and captures the raw footage ready for the edit. The production stage requires collaboration and coordination among various team members, including camera operators, actors, directors and crew members. By ensuring high-quality visuals and clear audio, Trend will create impactful videos that resonate with your target audience. Whether it’s a promotional video, testimonial or instructional content, the production phase sets the stage for captivating video marketing content.

Video Post-Production

This is where the real magic happens. One of our talented in-house editors will review the footage and create a smooth-flowing edit while following the brief. This is where we embed any captured audio, non-diegetic sound, such as background music, and graphics. Post-production allows both parties to refine their marketing videos, tweaking any music, voiceovers and graphics and adding any necessary effects to enhance the overall impact of the production. It also involves colour grading and finalising the appearance of your video. Ultimately, the post-production stage plays a crucial role in creating polished and visually appealing videos that effectively communicate your video marketing message.

Video Optimisation

Creating your film is now complete. We will give you your video in as many formats as required, optimising them for platforms such as Instagram, YouTube, Facebook etc, and of course for your own website. We are here to help to make sure your video is displayed at the highest quality possible for individual platforms. Tracking and analysing key metrics, such as views, engagement, and conversions, you will be able to assess just how effective your video marketing campaign has been and make data-driven decisions for future endeavours.

Enhancing Your Video Marketing with Trend Visuals

Video marketing has become a vital aspect of marketing. By understanding the video production process, you can plan and execute your video marketing strategy with confidence. Whether you are a small local business, a start-up or a large corporation, video marketing offers a powerful avenue to reach and engage with your customers.

Mastering the video production process is essential for businesses looking to stay ahead of the competition and achieve their marketing goals, and Trend is here with you every step of the way to ensure your videos are punchy, professional and fit for purpose. To discuss your next video marketing project, call us on 01386 577 444, email us at or get in touch using our online contact form.