Unleashing the Power of Storytelling with Corporate Video Production


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Corporate video production is no longer an optional aspect of business strategy – it’s a must-have component for any modern organization looking to effectively engage and communicate with its audience. More than ever before, videos enable businesses to tell their unique stories in an inspiring, powerful and highly engaging manner.

In this blog, we’re delving into the intricacies of corporate video production, exploring its benefits, fascinating statistics, strategic considerations and diverse types. We’ll also discuss how to plan for corporate video production, provide tips for creating compelling video content, and guide you on how to find the right corporate video production company in Birmingham and Worcestershire.

What is corporate video production?

Corporate video production is the process of creating video content with a particular business or organisation in mind. This involves crafting videos designed to fulfil the specific needs and objectives of a company, ultimately promoting their products, services or brand as a whole. These videos could serve a variety of purposes, from educating viewers and creating brand awareness to facilitating viewer conversion into actual customers.

A competent corporate video production company partners with businesses, understanding their goals and translating these objectives into impactful video content. Corporate video services need to be as diverse and flexible as the businesses they represent, ensuring a custom approach for every company’s needs.

The Game-Changing Benefits of Video Content in Business

The advantages of incorporating video content into your marketing strategy are numerous. Among the biggest benefits is the powerful relationship-building ability of corporate video content. By creating videos that inform and engage, you can establish a foundation of trust and loyalty with your audience.

Additionally, videos have an inherent shareability, making them a popular choice for social media and other platforms. This viral nature of video content can dramatically increase your business’s visibility, consequently driving sales and conversions. Harnessing the power of corporate video services can truly transform your business outreach and customer engagement.

The Statistics of Corporate Video Production

Video is no longer a luxury that companies can afford to neglect. Our digital-first world is only going to grow more reliant on content, and to stand out in the global competition for attention, businesses need to ensure their corporate video production is of the very highest standard. The significance of video content in today’s world is underlined by these recent, incredibly insightful statistics:

• A whopping 89% of marketers view video content as an indispensable part of their marketing strategy.

• Video content is six times more likely to be shared on social media than any other type of content.

• 76% of marketers report that video content has boosted their sales.

• 52% of marketers credit video content for improving their customer service.

These compelling statistics highlight the importance of video in today’s digital marketing landscape and reaffirm why it should not be ignored.

Strategising Your Video Content

When formulating a corporate video strategy, the first step is to identify your company’s objectives and goals. Once these are outlined, you need to determine the best way to reach and engage your target audience. Key considerations include the type of video content that will captivate viewers, the intended purpose of the video (educational, promotional, etc), and the platforms on which the video will be distributed.

Every platform has its unique nuances and user behaviours, necessitating a tailored approach and style for each. A strategic, well-considered approach backed by a professional corporate video production company can maximise the impact of your video content. You can learn much more about the stages of video production the Trend Visuals way in our dedicated blog on the subject.

Different Types of Corporate Video Production

There’s a myriad of corporate video types that businesses can leverage, each serving a distinct purpose and style. Product or ‘explainer’ videos are designed to demonstrate a product or service, helping to demystify its usage or value. Marketing videos promote a product or service, aiming to engage viewers and drive conversions. Educational videos provide in-depth information about a product or service and are often used to instruct viewers on how to best utilise a product or service.

Then, there are corporate culture videos, also known as ‘overview videos’, which offer a peek into the company’s culture, values and mission, creating a sense of authenticity and trust. People often love to ‘peek behind the curtain’, and showing how your business works, and the people who live and breathe your brand for a living, can be more effective than you might think.

Crafting Impactful Corporate Videos

When developing corporate videos, the primary consideration should be your target audience. The content must resonate with your audience, providing them with relevant and engaging information. Additionally, the video structure should be easy to follow, employing high-quality visuals and audio to create an immersive viewing experience. Poor production values are one of the biggest switch-offs when people view content.

Keeping the video concise and to the point is crucial—lengthy videos may lose viewers’ attention. Remember, the objective is to leave a lasting impression, and a professional corporate video production company can help you achieve just that.

Discover Your Video Production Company

When looking for a corporate video production company in Birmingham and Worcestershire, ensure you look for a team that not only has the necessary experience and a portfolio of successful projects but also understands your company’s unique needs and objectives. They should be able to create a video that truly aligns with and fulfils your business goals.

At Trend Visuals, we’re more than a corporate video production company, we’re your creative partner ready to explore the best content strategies for your business. Specialising in all forms of video production in Worcestershire, Gloucestershire, Herefordshire, Birmingham, London and beyond, we’re excited to bring your vision to life.

Get In Touch

We also offer ongoing subscription packages for your corporate video content, ensuring your video strategy is a robust, ongoing and fully coordinated affair. Let’s start the conversation today – contact us at connect@trendvisuals.com or call us on 01386 577444.