5 reasons why your website needs professional photography
Now more than ever, incorporating photography into your website is an absolute must and shouldn’t be overlooked. According to a study republished by Forbes, ‘91% of people like visual content over written content.’ This figure alone shows the importance of having a visually striking website which keeps visitors there. Here’s 5 main reasons to use professional photography on your website:
Your website is the frontline of communication between you and your customers. Having high-quality visuals embedded into that website will build confidence with the visitor that your imagery will mirror your effectiveness to solve the problem they may have.
On the other hand, having poor quality and generic photos on your website will reflect badly on your brands image, which in turn will give the potential customers a negative image on your brand from the outset.
2. It gives you the opportunity to make a more memorable impression on visitors
By portraying your brands message through engaging visual content, it will make a lasting impression on your potential customers which will help make your brand more memorable. A recent scientific study (hyperlink!) showed that ‘the human brain processes images 60,000 times faster than text, and 90% of information transmitted to the brain is visual.’ These are staggering numbers which show just how important it is to have a visually pleasing website.
3. Having unique photos distinguishes your brand from the competition
Rather than using stock photography which feels inauthentic and may be used by a lot of different people, having your own high-quality images gives your brand a chance to stand out from the crowd. It gives you an opportunity to give a visual expression of your brands story, which will complement the messaging on your website.
4. Hiring a professional photographer gives you incomparable quality
Even though you may have the latest iPhone with a great camera, it still won’t be at the quality that a reputable professional photographer will produce. The experience, equipment and vision will give your imagery a boost to stand out in the digital world.
5. High quality imagery will increase your website traffic
Mirroring what has already been mentioned, people are visual beings who are drawn to engaging imagery. This means that potential customers are more likely to click through to your website and stay on there for longer, improving your google search rankings and web traffic.